PROJECT OVERVIEW
I was hired to design an eLearning-focused rewards program for a MedTech company to improve overall engagement and enjoyment of their products and services, with the ultimate goal of teaching users how to take a more active role in improving their health.
MY ROLE
Product Designer (UX/UI)
JIRA Roadmap (Epics & Stories)
JIRA Roadmap (Epics & Stories)
TOOLS USED
Sketch, Figma, AdobeXD, Zeplin
THE CHALLENGE
Users only open the mobile app when their doctor orders a test or survey, and they often do not complete the tests or take the surveys until the doctor's office reminds them via phone or email.
THE SOLUTION
I modified their existing mobile app to incorporate classic gamification features such as earning badges, leveling up, completing quests, and earning points that can be redeemed for rewards. I designed a back-office application for creating eLearning-based quests that consist of tasks the user must complete, such as taking vision tests, surveys, reading articles, watching videos, etc.
THE PROCESS
The project started with a brainstorming session with the VP of Product, VP of Marketing, Director of UX, and CEO. Through these sessions, I learned all about their existing mobile app and services and how they were being used by patients. They also provided me with Sketch files of the current app, so I could create some rapid prototypes to get feedback from the team. After a few revisions based on the input from the group and my observations watching them interact with the prototype, I started hosting Zoom sessions with actual users (patients) to validate the designs by having them interact with the prototype.
DEV TEAM HANDOFF
I wrote the product requirements doc, created user flows, provided annotated Sketch files that I uploaded into Zeplin and synced with JIRA, and I created a Style Guide. I was also responsible for writing all of the epics and stories in JIRA.
Annotated Sketch Files in Zeplin